ScaleHouse is creating Bend Design Conference, an inaugural event that will present award-­‐winning and nationally-­‐recognized thought-­‐leaders to showcase design as a promising cultural and economic resource. The Bend Design Conference will celebrate the important role that design plays in all aspects of daily life, while providing new ideas to cultivate what defines our community values and culture. The programming, coupled with the beautiful and natural setting of Bend, will attract visitors to the area.